Post by account_disabled on Mar 5, 2024 7:43:29 GMT 2
Sharing of Email Addresses Fuels Social CRM Facebook plans to allow users to share their email address with developers and brands at the control of the consumer. Currently, corporate marketing and support systems are unable to easily identify which customers are talking about brands in the public web –there is no unique identifier. Because email is a unique, universal identifier, (a primary key) brands who are investing in social CRM can better identify users. The promise to identify prospects vs customers, provide faster and customized support customers, or even provide contextual information will be at hand. Fan Pages Everywhere Connects Corporate Sites and Social Networks Facebook will soon allow website owners to allow any of their webpages to now embed Facebook Fan features.
This “Open Graph API” allows any Indonesia Telegram Number Data product page could have Fan features that allow users to subscribe by becoming fans, and receive information on their Facebook newsfeeds that could be seen by their friends. This competitive move to Google’s SideWiki, extends the Facebook experience beyond the social network to corporate websites –making every webpage social. Recommendations: Update your 2010 Planning: Web strategists who have an active customer base in Facebook, should shift resources and planning for 2010 based on Facebook’s roadmap, in order to align with these significant changes, they should: Evolve Your Web Strategy Roadmap Brands and developers should analyze the changes coming to the Facebook platform, and start to allocate resources. Although the roadmap provides general dates (month or quarter) around feature releases, developers should engage in dialog within the developer community or with Facebook themselves.
In particular, the sharing of email addresses is planned for Nov 2009, and owners of the your Social CRM program should start planning immediately. Secondly, with the Facebook Fan page features coming in early 2010, web strategists should identify appropriate products to test, begin iterative design, and ensure legacy CMS systems are able to include these client side scripts. Integrate Social Marketing with Existing Email Marketing If you’ve earned the trust of your customers, and they’ve shared their email address with your brand, you can now match their address with your existing customer databases and fuel your Social CRM initiatives. Secondly, if customers have opt-in you can now provide useful emails to your customers, or adding additional rows in your existing email marketing programs.
This “Open Graph API” allows any Indonesia Telegram Number Data product page could have Fan features that allow users to subscribe by becoming fans, and receive information on their Facebook newsfeeds that could be seen by their friends. This competitive move to Google’s SideWiki, extends the Facebook experience beyond the social network to corporate websites –making every webpage social. Recommendations: Update your 2010 Planning: Web strategists who have an active customer base in Facebook, should shift resources and planning for 2010 based on Facebook’s roadmap, in order to align with these significant changes, they should: Evolve Your Web Strategy Roadmap Brands and developers should analyze the changes coming to the Facebook platform, and start to allocate resources. Although the roadmap provides general dates (month or quarter) around feature releases, developers should engage in dialog within the developer community or with Facebook themselves.
In particular, the sharing of email addresses is planned for Nov 2009, and owners of the your Social CRM program should start planning immediately. Secondly, with the Facebook Fan page features coming in early 2010, web strategists should identify appropriate products to test, begin iterative design, and ensure legacy CMS systems are able to include these client side scripts. Integrate Social Marketing with Existing Email Marketing If you’ve earned the trust of your customers, and they’ve shared their email address with your brand, you can now match their address with your existing customer databases and fuel your Social CRM initiatives. Secondly, if customers have opt-in you can now provide useful emails to your customers, or adding additional rows in your existing email marketing programs.